The cosmetic packaging box is designed like this

Following the development of young people and changes in consumption concept. The high-end trend of cosmetic bottles is weakening. In the same way, the efficacy and applicability of cosmetic bottle packaging started to be highly sought after. In addition to more and more high-tech, the simplification of the packaging material plan has become a new highlight. In order to meet the broad characteristics of young people "lazy and afraid of cumbersome", the brand has worked hard in packaging, and "small and ingenious" packaging that is innovative in details has appeared. For example, infrared packaging is similar to the color number, adapting to the post-90s "lazy" way of living, and the sense of production is also the goal of promotion. For example, the inverse imaging process can produce frosting and light refraction, and UV varnish can highlight the feeling of illustration.

The illustration department is small and refreshing

Nowadays, many foreign products are beginning to adopt the style of illustration, and the leader is Pechoin. Its illustration series are popular all over the world. Combining Western aesthetics with elegant femininity is undoubtedly hitting the pain points of Chinese women.

Many women find it hard to resist kawaii tools. Looking at how hot Japanese HelloKitty and its peripheral products are, you can see how women love their favorite small objects. A graceful macaron-shaped lipstick trusts that many women want to buy it home.

Complexity, indifferent, environmental protection

In the cosmetics packaging plan, the micro-cooling system is mainly manifested in the use of transformative repeated graphics, the use of micro pastels, the use of neutral colors such as black, white, gray, and silver. Especially the Xia pink series launched this year, the original pink has a low saturation, showing a dim pink, breaking through the feelings that were loved by women in the past. With the progress and growth of society, the awareness of environmental protection has become more and more profound in people's hearts. Many Taixi makeup brands have already deeply rooted the concept of environmental protection into their brands. As for electronic packaging, the plan to deal with receivables will probably increase in the future, and it is certainly worth pursuing.

Palace Court Series Luxury Big Brand Limited Edition

The first to do this must be the IP-level and other big names, and then there are other manufacturers that use the influence of IP to implement them. Constantly, cosmetic bottle packaging has strived to work hard on high-end. I hope to build a high-end sense on the surface, so as to set off the high-end image of cosmetics. Such thoughts have a long history in the cosmetic bottle packaging category.

For example, as a result of the bottle cap on the scheming cosmetics packaging, Estee Lauder cosmetics adopts a red color that is high-end and does not appear to be twilight. KIKO packaging adopts metallic copper, which embodies the sense of metal to the mechanism, and the subtle handicraft texture also highlights the high-end of the product.

Self-improvement

Among the foreign cosmetics, the most attractive ones are hundreds of antelopes. As a model skin care brand in China, Pechoin has grown up to meet the market and the changes during the period, and has spent a lot of thought on advertising and cosmetic packaging plans. The history of the packaging plan of Pechoin has to be mentioned in 1931. This year, the brand of Pechoin was born in Shanghai. The packaging of Pechoin’s products settled in the traditional Chinese civilization, with swallows and sparrows as planning elements, which not only showed the meaning of celebration, It also hopes that Baique is a family-friendly brand that flies into ordinary people's homes.

In 2012, Pechoin had another sub-brand named "Pechoin·Sanshenghua", which continued the brand's "Western aesthetics" concept. The picture was a cat-like tsundere + elegant beauty. In 2015, imitating the birth process of Sanshenghua, the "Little Bird Fortune" series of facial masks was launched. "Xiao Ting Xing" still adopts illustrations in its packaging, but the difference from San Sheng Hua is that the girl in this illustration is no longer a modern girl, but a contemporary girl, which doubles the characteristics of the appropriate period. The picture is filled with a strong concubine heart. Woody product view + brand-new western beauty, now Pechoin is the endorsement of "Fair and Elegant Little Woman".

The development of a brand is inseparable from changes that keep pace with the times. As long as it is constantly adapting to the requests of the period, it will continue to exist.

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